Beattie to handle consumer push for Specsavers

Beattie Media has been appointed by Specsavers to drive a national consumer PR campaign following a five-way pitch.

Glasgow-based Beattie replaces incumbent agency of five years, Barclay Stratton, which re-pitched for the account along with Weber-Shandwick and Countrywide Porter Novelli.

The agency has worked for the optical retailer north of the border for 12 months, but continued separate agency arrangements for its English business (PRWeek, 23 March 2001)

The appointment - understood to carry six-figure fees - followed a review by Specsavers PR director Mary Perkins.

'Our business has evolved in the past five years and we felt it was time for a change in direction,' said Perkins.

Beattie director and retail division head Laurna O'Donnell will head the account, reporting to Perkins.

'We have been briefed to spearhead an aggressive national PR effort.

Specsavers has been voted the UK's most trusted brand by Reader's Digest and we will be building on that,' said O'Donnell.

She added that the appointed would also see the creation of new staff positions at both junior and senior levels within the agency.

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