Allison+Partners latest agency to enter German market with tech acquisition

Global PR firm Allison+Partners has joined other global networks increasing their German presence in recent months, with the acquisition of tech-focused Berlin and Munich agency Higher Ground Communications.

Berlin: Higher Ground is located between the German capital and Munich
Berlin: Higher Ground is located between the German capital and Munich

It follows the acquisition of five-office ergo by Edelman in December, and Golin's entry into the market in a joint venture with a fellow Interpublic Group agency, announced in April.

Higher Ground will lose its name, but retain its founders – Martina Müller and Vivian Dadamio will be senior vice-presidents leading new Allison+Partners offices in Berlin and Munich respectively.

The pair set up the agency in 2010, and it has seven staff. It has been acquired outright by Allison+Partners. Terms of the deal were not disclosed.

Müller previously worked for Porter Novelli, and Waggener Edstrom – now WE – prior to that. Dadamio also worked for Waggener Edstrom, later moving to Hill+Knowlton Strategies.

Higher Ground had collaborated with Allison+Partners on numerous projects in recent years for Allison+Partners clients such as Public Interest Registry, Rally Software and RetailMeNot. Higher Ground's website lists clients including Citrix, McAfee, T Mobile and SAP.

Dadamio said Allison+Partner's "unique, one global P+L structure" provided a "true benefit to clients" and that it placed a high value on "maintaining a positive work culture".

She and Müller will report to Matthew Della Croce, president of the agency's European operation and its global corporate practice.

Della Croce said: "As one of the largest economies in the world, Germany has always been an important market for our clients. Martina and Vivian have already been providing in-market support to a number of our clients, and will continue to be invaluable assets as we diversify our capabilities and grow our client base more broadly across Europe.

San Francisco-headquarter Allison+Partners is the world's 44th largest PR firm, according to the PRWeek Global Agency Business Report 2016. In its profile for the GABR, the firm's CEO named Germany as a target for global expansion, alongside Amsterdam, and Indonesia.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.