Nonstop Knight - a role-playing game described by flaregames as "the eternal journey of a knight who in each moment is faced with hordes of fiendish enemies" - launched in the App Store and on Google Play on Thursday.
The company has engaged four Snapchat stars – AaronFPS (@aaronfps), Bri Teresi (@briteresi), Harris Heller (@harris.heller) and Typical Gamer (@typicalsnaps) – to promote a competition to raise awareness of the launch.
The quartet, who were engaged through the US agency Delmondo, will encourage Snapchat users to film a creative video using the platform's 'fast-forward' filter, and publish it on Instagram or Twitter by 10 June, including the hashtag #nonstopknight in the post.
In order to keep the competition open to a wide audience, the videos can be of anything, not necessarily gameplay or gaming.
Mickael Bougis, flaregames' marketing director, said: "Just as Nonstop Knight is designed to be played on the go with one thumb, we wanted this campaign to be similarly accessible and relaxed, allowing participants to share their own daily adventures in a fun way."
On 13 June, the two winning videos will be announced via the game's specially created Snapchat account (@nonstopknight), with their creators winning a filming drone worth around £1,000 ($1,400).
The announcement trailer for the game is below: