Norwegian Cruise Line Holdings has hired GHC Asia as its communications partner as part of its plans to grow in Asia-Pacific.
GHC Asia will be in charge of PR strategy for all three of the cruise company’s brands: luxury cruise company Regent Seven Seas Cruises, upper-premium brand Oceania Cruises, and Norwegian Cruise Lines.
The agency, which specialises in travel and lifestyle PR, will be responsible for media relations, signature events and developing partnerships.
NCLH senior vice president and APAC managing director Steve Odell said: "We’re delighted to be working with GHC Asia to drive sales and heighten awareness of our market-leading brands across the region.
"Their reputation for excellence and expertise in the luxury lifestyle sector is unparalleled in the region and we are delighted to welcome them on board as our partners."