The film, produced by Silverfish Media, goes live today. It shows Hatton talking candidly about his battle with depression and his attempted suicide. It stresses the importance of seeking help.
The Healthy Body, Healthy Mind campaign aims to give physical and mental health an equal billing. A special editorial of Men's Health's June issue features a foreword by high-profile comms figure Alastair Campbell.
The film and campaign are being promoted with the hashtag #MendTheGap. PR support is being handled in-house at Men's Health publisher Hearst.