The 5 stories PR pros need to know on Wednesday morning, 6.1.2016

PadillaCRT acquires FoodMinds; Microsoft to make VR software available to developers; Court docs: Trump closely involved in marketing for Trump University; Sheriff investigates 'The Biggest Loser;' Bezos at Code Conference.

PadillaCRT gobbles up FoodMinds
Minneapolis-based PadillaCRT has acquired food and nutrition comms specialty agency FoodMinds. The combined agency will be the third-largest food and beverage group in the country among independents with revenue of more than $40 million, the firms said this week. FoodMinds will retain its brand, while its founders join PadillaCRT’s leadership team.

Microsoft makes its move in VR
Hoping to take on other players such as Alphabet and Facebook in the rapidly developing space, Microsoft is planning to make its virtual reality software available to hardware and software developers. The company’s Windows Holographic software isn’t available commercially.

Trump personally involved in Trump University marketing
The presumptive Republican nominee played a key role in developing the marketing and sales tactics for Trump University, according to testimony in court documents released on Tuesday. Former employees have said the seminar used aggressive sales tactics and preyed on financially struggling individuals to build a student base.

Biggest Loser faces investigation
The Los Angeles County Sherif’s Department is investigating the weight-loss-themed reality show after reports that it gave contestants drugs to help them get in shape quickly. Former participants told the New York Post last week they were encouraged to take illicit drugs and sit through questionable medical exams.

Bezos: No regrets about buying Washington Post
Amazon’s CEO said at the Code Conference on Tuesday that he’s bullish about The Washington Post’s future and commented on the conflict between privacy and national security. Bezos spoke on topics from Peter Thiel’s war against Gawker to why humans should settle Mars.

What to know on Wednesday morning: Alzheimer’s and Brain Awareness Month begins. Wednesday is Global Running Day. Clinton to make national security case against Trump in California on Thursday. HP drops support for Republican National Convention. General Mills recalls 10 million pounds of flower. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in