MoD steps up PR to help sell-off of QinetiQ business

The Ministry of Defence is stepping up communications surrounding the privatisation of weapons research business QinetiQ following the Government's decision to sell a stake in the firm.

The Government last week scrapped initial flotation plans for QinetiQ, formerly part of the MoD's Defence Evaluation and Research Agency (DERA), in favour of selling a stake to a strategic partner.

The MoD is now driving a PR campaign to communicate the details of the transaction to potential bidders and the public, with the help of financial PR firm The Hogarth Partnership.

Hogarth is developing and running the PR push with a specific remit to target the media and investment community, in particular the private equity sector.

The campaign is being co-ordinated and run by Hogarth partners Rachel Hirst and Andrew Jaques.

Hirst said: 'The transaction is like any competitive decision process and the role of PR is to make sure every potential bidder out there knows that this transaction is going on and appreciate the opportunities to invest in QinetiQ.'

Hogarth will be targeting the private equity community in a bid to raise awareness of the transaction.

Hirst said: 'Our job is to make sure this is a hugely successful and competitive process as the Government's aim is to get maximum money for the taxpayer.'

The sale of a stake in QinetiQ is the first stage in the Government's plans to take the firm private, and ultimately float the business.

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