Text100 has seen significant growth in client work across its Asia-Pacific offices in the last few months, with almost 20 new account wins.
The agency’s India practice has seen the biggest development, with 13 new clients joining including DeVry, Sapient Global Markets, Nanu and Omron.
Text100 also won TVS Motors India, where the firm will be responsible for media strategy and social campaigns.
In addition, Text100 is handling Lenovo’s global social media content, out of the agency’s Singapore office, and recently won the Malaysian Aviation Commission’s (MAVCOM) pitch.
The MAVCOM account, being taken on by Text100 Malaysia, is a fully integrated PR brief, including website design, PR strategy and consumer campaigns.
Text100 also won the media relations and social brief for Bosch China, among a whole range of other new accounts.
"Its so great to have won close to twenty new clients in the last four months. We’re now pitching against PR, ad, digital and social agencies," Anne Costello, Text100’s APAC regional director, told PRWeek Asia. "The landscape has become a lot more competitive but feedback from many of our new clients is we’re getting the strategy and storylines right.
"India and China in particular have seen huge growth in our core tech space as well as sectors such as aviation, consumer electronics and automotive, which are all being disrupted by digital."