Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 1/6/16

China's 'zombie' posts; Carlsberg's England work kits; 2016 AMES winners; make jobs Apple, says India; bitcoin on the up; mobile apps in India; the serious threat of ad-blocking.

Bitcoin prices are at a two-year high. (BTC Keychain/Flickr)
Bitcoin prices are at a two-year high. (BTC Keychain/Flickr)

Real aim of 'zombie' social posts is Chinese propaganda: Harvard

The Chinese government pays a virtual army to post on social media, according to a Harvard study. The aim? Not to defend the authorities from criticism but merely to divert the public's attention.

Carlsberg to let England fans 'substitute' their work shirt for 1966 strip in Euro 2016 campaign

Carlsberg is to let London commuters 'substitute' their work shirt for a replica 1966 England shirt using a giant vending machine ahead of the start of Euro 2016.

2016 AMES Awards winners announced

A single agency scooped up Agency of the Year honours for Effectiveness, Media Strategy and Digital Strategy at the just-concluded AMES (Asian Marketing Effectiveness and Strategy) Awards ceremony.

India tells Apple: You can open stores, but first create jobs

India typically requires single-brand retailers to source at least 30 percent of their raw material needs from local suppliers.

Three reasons why bitcoin’s price is surging higher

Bitcoin is trading at its highest price in almost two years, driven by several factors including market conditions in Asia, according to experts in the cryptocurrency.

This billionaire’s son has gone his own way…And is betting on mobile apps

The popularity of mobile apps may be waning overseas but they remain relevant in India, the CEO of an Indian messaging app provider told CNBC on Tuesday.

Ad-blocking rise a 'serious threat': Study

More than one in five of the world's 1.9 billion smartphone users are blocking ads when browsing the web on their devices posing a "serious threat" to firms relying on advertising revenues, new research suggests.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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