Ford hires Brad Carroll to lead financial and legal comms

Carroll joins Ford on July 18 and will report to Mike Moran, manager, global news.

Brad Carroll
Brad Carroll

DEARBORN, MI: Ford has hired Brad Carroll as manager, finance and legal news.

Carroll will relocate from Washington to the Detroit area for the job, which officially starts on July 18. He will report to Mike Moran, manager, global news.

In the role, Carroll is tasked with leading Ford’s financial and legal communications strategy, programs, and stakeholder engagement. This includes the company’s quarterly financial reports and being part of Ford’s finance and legal business teams, Ray Day, Ford’s group vice president, comms, told PRWeek via email.

Carroll joins Ford from Export-Import Bank of the United States, where he was SVP of communications for two years. Prior to that, he served as communications director of the Domestic Policy Council at the White House and press secretary and senior communications advisor at the U.S. Department of Commerce.

He was not immediately available for comment.

Carroll replaces Whitney Eichinger in the role. Eichinger departed Ford this month to join real estate company Bedrock Detroit as director of communications. In her new role, she is publicizing the comeback story of Detroit through proactive storytelling and by partnering with national and local businesses that are driving change in the city, according to her LinkedIn page.

"We are very happy for [Eichinger] as she pursues another non-automotive communications role, and we are thrilled to have [Carroll] joining the Ford communications team, particularly with his broad financial and communications background," Day told PRWeek

In an internal memo, Day explained that Carroll’s hire is important to Ford’s aim to deliver on three communications strategic objectives, which include: improving Ford’s reputation among all target audiences; helping to build Ford’s purchase consideration; and expanding Ford’s communication capability and expertise.

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