10 things not to miss at the Cannes Lions 2016
PRWeek takes a look at some must-attend sessions that are taking place in Cannes this year, and how to survive the festival – and the parties – in style.
1 Fresh Prince hits Cannes
The superstar actor/rapper talks to Edelman’s global creative strategy chair Jackie Cooper about his approach to creativity. Expect a big crowd for Big Willie, so arrive early.
Where: Lumiere Theatre, 11am, Tuesday 21 June
2 The sex session
Do marketeers ignore the lure of sex? That’s the controversial theme for the panel session Sex: the Final Frontier (when Foresight meets Foreplay), hosted by Flamingo and featuring Cindy Gallop, founder and CEO of the website MakeLoveNotPorn, and BBC journalist and filmmaker Mobeen Azhar.
Where: Forum, 1.45pm, Sunday 19 June
3 Insight from the top
UN Secretary General Ban Ki-moon’s keynote presentation shouldn’t be missed for those staying until Friday. The title isn’t available at the time of writing.
Where: Lumiere Theatre, 12pm, Friday 24 June
4 Content for the kids
Filmmaker Spike Jonze and Vice CEO and founder Shane Smith discuss the importance of making content young people care about.
Where: Lumiere Theatre, 5pm, Thursday 23 June
5 Go childish
Talking of young people, apparently our ability to think laterally all but disappears with age. Inspired by a month in a primary school, Exposure’s Laura Jones and Pete Jackson discuss how employing ‘childish’ techniques has helped unlock the creativity behind campaigns for brands such as Heineken and Microsoft.
Where: Forum, 1.15pm, Thursday 23 June
6 Film of the future
Film director Adam Carolla and Peter Horst of Hershey’s take part in a staged discussion about producing a brand-funded feature film, in a session hosted by Ketchum Sports & Entertainment.
Where: Forum, 5.30pm, Monday 20 June
7 Return of the stunt
Taylor Herring’s James Herring and Pete Mountstevens discuss why stunt marketing works where traditional ads fail. Featuring the star of the agency’s recent campaign for Sky’s Fortitude: a full-size adult polar bear (of sorts). Expect the air conditioning on full blast.
Where: Debussy Theatre, 1pm, Saturday 18 June
8 Stone session
There’s more Hollywood glamour on Wednesday when Oliver Stone – the Oscar-winning brain behind Platoon, Born on the Fourth of July and JFK – will talk about filmmaking, politics and culture with Caspar Llewellyn Smith, editor of The Guardian’s digital platforms.
Where: Lumiere Theatre, 2pm, Wednesday 22 June
9 Brand purpose
Edelman CEO Richard Edelman is joined by Aline Santos, Unilever’s senior VP, global marketing, and international adviser on education Sir Ken Robinson to discuss how brands can move consumers from passive followers to mobilised activists.
Where: Forum, 1.45pm, Wednesday 22 June
10 Why is it good if your client hates your ideas?
Tom Beckman, chairman of Weber Shandwick’s Creative Collective, reveals all.
Where: Forum, 3.15pm, Tuesday 21 June.
Cannes Lions Dos and Don’ts
By James Herring, managing partner, Taylor Herring
Prepare to be inspired – the world’s greatest creative minds will be sharing their wisdom
Download the festival app – makes navigating the week much easier
Be spontaneous – the best treats are stumbling into unexpectedly brilliant events
Collect as many wristbands as possible - the more wristbands you have, the more important you are
Take some time out from the Palais and visit Google’s brilliant beach bar
Take a spare phone for when you leave yours in the Uber from the airport
Bring a portable phone charger – there is nothing more frustrating than a dead phone
Expect to do a lot of walking
Visit the Gutter Bar – the ad fest’s most famous watering hole where the drinking goes on until sunrise
Shamelessly demand a selfie with that Hollywood star
Attempt to hard-sell your services – it’s not that kind of conference
Arrive late – popular sessions fill fast; 15 minutes early is a good idea
Over-pack – daytime dress code is pretty much ‘beach casual’
Overfill your schedule – make time to peruse the thousands of inspiring competition entries in the basement
Attempt to live tweet every session - you’ll miss half of what’s being said
Attempt to deal with stuff that is going on back at the office
Be surprised that a bottle of rosé can cost up to £50 in some hotel bars
Expect to get much sleep
Cannes Lions International Festival of Creativity
18-25 June 2016
Key dates for your diary
Lions Health 18-19 June
Lions Innovation 21-22 June
PR Lions announced 21 June (evening)
Lions Entertainment 23-24 June