The talented Kirby has been praised for her innovative campaigns, including an intriguing virtual reality campaign for GSK that showed journalists how it felt to lose a tooth.
The best thing about my job is… getting to do something that allows me to learn something new every day. Creating campaigns where we can prove a positive impact on our clients’ bottom lines.
I couldn’t live without… asking questions. I hate not knowing the answer to things. I’ve always been the curious type.
My biggest inspiration is… Caroline Kinsey. I love a story of building yourself from the bottom and, ultimately, without her I wouldn’t even be in PR.
In five years’ time I want to be... 1) still having a role within the integrated PR industry where I’m constantly challenged. 2) Being fulfilled in a role that makes me happy every day. I’ve certainly got big dreams for the future though so watch this space.
Nominator says: "Waving the flag for the PR industry for apprenticeships, Jessica Kirby is an inspirational role model."