Last year, the 28-year-old helped more than double agency profit, a year in which she also doubled the team at the fashion, beauty and entertainment-focused Avant PR. Kelly wins on average one significant new client each month.
The best thing about my job is… working with exciting fashion and beauty brands. Creating a buzz around unknown brands and watching them become household names as a result of our PR strategy is always so rewarding.
The biggest misconception about PR is... that it’s glamorous – even though we’re putting on a shiny event, no one ever thinks that the lead-up has consisted of running around, lugging heavy boxes and packing hundreds of goody bags – usually all in heels.
I couldn’t live without… coffee.
My biggest inspiration is… my parents – they’ve always taught me to work hard and be independent.
Nominator says: "Avant PR couldn’t have prospered as it has without her."