PRWeek UK 30 Under 30 2016: Robyn Bemment, WE

At just 26, Bemment became global lead of one of WE UK's most high profile accounts - the six-figure Microsoft Skype business.

Now the 29-year-old also leads WE’s Microsoft brief across EMEA and is helping boost WE’s creative offering by leading its WE Labs scheme.

The biggest misconception about PR is... that we’re press release machines.  I’ve had the opportunity to work with clients that are forward-thinking when it comes to content, which means I’ve not looked at a press release in nearly six years.

My biggest inspiration is… my managers, past and present. They empowered me to find opportunities, be bold and take risks, and it’s because of them I’m where I am today. 

In five years’ time I want to be... growing and inspiring my incredible teams to drive award-winning consumer tech comms programmes for the most exciting companies on the planet (preferably from the beach).

Nominator says: "An undeniable asset and an integral member of the WE family, Robyn is a reflection of excellence."

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