The PR Week 5.27.2016: Kohl's jumps on Chewbacca mom viral video; J&J's new CCO

The PRWeek editorial team discusses the week's top PR- and comms-related news.



On this episode:

When 37-year-old mother Candace Payne posted footage of herself on Facebook wearing a Star Wars Chewbacca mask, the recording became the most-watched Facebook Live video ever. Department store chain Kohl’s, where she had purchased the mask, quickly capitalized on the viral video by reaching out to Payne. PRWeek senior reporter Diana Bradley looks at how Kohl’s caught lightening in a bottle with their marketing efforts.

Johnson & Johnson announced on Monday that its worldwide VP of global corporate affairs Michael Sneed would step into the role of chief communications officer, which Maggie Fitzpatrick vacated earlier in the year. Sneed steps into the role as J&J faces several legal battles regarding the safety of talc-based products.

Plus, a preview of Cannes Lions 2016, layoffs at MSL Group, and more.

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