Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 27/5/16

Country Case File: Australia; LinkedIn gets in touch over data breach; 'hypertelling' is the way forward, apparently; China's massive counterfeit problem; Starbucks predicts big China success; more bungling of 1MDB; Google and/or Amazon v Uber?

Starbucks' CEO reckons China could overtake the US as its biggest market. (4028mdk09/Wikimedia Commons)
Starbucks' CEO reckons China could overtake the US as its biggest market. (4028mdk09/Wikimedia Commons)

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

LinkedIn drops users a note about data breach aftermath

The professional social network emailed users on Wednesday about what it is doing to combat its still-developing 2012 data breach.

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word.

China has a BIG copycat problem. Here's why

From sportswear rip-offs to suspiciously familiar brand names such as "Wumart," China's counterfeit and intellectual property (IP) infringement problem is massive and raising questions around the world about how seriously the country is fighting fakes, according to experts.

Starbucks' China business could surpass US: CEO

Starbucks is betting big on China, where the java giant's business has the potential to grow past that of the United States, CEO Howard Schultz told CNBC.

Malaysia’s 1MDB probes ignored key evidence: WSJ

Malaysia's investigations into troubled state-development fund 1Malaysia Development Berhad (1MDB) didn't examine key evidence or interview Prime Minister Najib Razak, the Wall Street Journal reported.

Will Google or Amazon come for Uber?

Perhaps Alphabet's Google unit or Amazon (or even both) may one day offer ride-hailing services to directly compete with industry-leading Uber, said Sean Behr, founder and CEO of Zirx, a provider of technology and people to move, store and service cars at scale.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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