Brands challenge each other to up the ante on #RedNoseDay

For just today, wearing a red clown nose is on-trend during the second Red Nose Day in the U.S.

A number of brands have supported the initiative for the past nine weeks, with the goal of raising awareness and money to lift children out of poverty. Walgreens, the exclusive retail partner for Red Nose Day, kicked off a charitable campaign in March, inviting Americans to "get seriously silly" on social media with weekly #RedNose challenges.

In the lead up to Red Nose Day, brands including Coca-Cola, Krave Jerky, Kellogg, Hallmark, Nestle, Duracell, Mars Petcare, and Kraft Heinz have been directly challenging each other to get involved.

Kraft Heinz

Coca-Cola

Krave Jerky

Kellogg

.@Walgreens & @KraveJerky...We accept your challenge & we challenge @Hallmark to get silly and support #RedNoseDay!https://t.co/Q2YTx8ED18

— Pringles (@Pringles) April 20, 2016

Hallmark

Nestle

.@MarsGlobal we accept your #RedNose #SeriouslySillyChallenge - now let's see what @KraftHeinzCo can do! @Walgreenshttps://t.co/ZRvFh6RYUJ

— Nestlé US (@NestleUSA) April 13, 2016

Duracell

Mars Petcare

A number of other brands also decided to get in on the seriously silly fun…

Wrigley

M&M’s

#MakeMLaugh Challenge 29: Show us your best photobomb! pic.twitter.com/a5tfErNegv

— M&M'S® Brand (@mmschocolate) May 25, 2016

Keebler

Have an Uncommonly Good #RedNoseDay, @Walgreens! pic.twitter.com/mLLt9QEaDX

— Ernie Keebler (@KeeblerElves) May 25, 2016

Angry Birds

Red's getting in the spirit for #RedNoseDay! pic.twitter.com/Jna8OeH9KO

— Angry Birds (@AngryBirds) May 26, 2016

New York Yankees

We're supporting our friends @CovenantHouse for #RedNoseDay! Help kids who need us most: https://t.co/23vyAhtDJs pic.twitter.com/yyOK8hHnIJ

— New York Yankees (@Yankees) May 24, 2016

PayPal

We’re proud to support #RedNoseDay! We’ll add an extra 1% to your gift when you donate with PayPal: https://t.co/H0kBWGxNHi.

— PayPal (@PayPal) May 19, 2016

Gates Foundation

Don't have a red nose? That's ok! For every RT we'll donate $10 toward ending child poverty. #RedNose4Kids pic.twitter.com/pFgi2CrSOx

— Gates Foundation (@gatesfoundation) May 19, 2016

Colonial Williamsburg

Happy #RedNoseDay! For every RT @gatesfoundation will donate $10 to kids who need it most. CW lovers, let's do this! pic.twitter.com/625TBBJHCL

— ColonialWilliamsburg (@colonialwmsburg) May 26, 2016