In brief: Insightec hires Red Lorry Yellow Lorry, Big Partnership expands, Whiteoaks wins Lumi

Red Lorry Yellow Lorry wins Insightec, Big Partnership opens in Manchester, Lumi selects Whiteoaks and more from PRWeek UK.

Red Lorry Yellow Lorry wins Insightec

Tech PR agency Red Lorry Yellow Lorry (RLYL) has been appointed as UK PR agency for Insightec. The firm was founded in Israel and provides MR-guided focused ultrasound, a non-invasive therapy platform that RLYL says is "transforming medicine". The agency will develop an awareness campaign targeting both patients and medical professionals to highlight Insightec's work in developing the technology.

Big Partnership opens in Manchester

Scotland-headquartered agency The Big Partnership has opened a Manchester office, appointing a new head of North West to work between it and the firm's Liverpool base. Sarah Lawless joins from a previous role as head of PR and social media at Manchester agency One. In recent months the firm has won new clients Transport for London, First Travel Solutions, dairy technology firm Fabdec, new road safety app BikeSpotter and Merseytravel.

Lumi selects Whiteoaks

Audience insight technology firm Lumi has appointed The Whiteoaks Consultancy to support its continuing move into the SaaS market. The programme will focus on creative campaigns, supported by thought leadership, endorsement and corporate profiling activity, the agency said.

Rule 5 wins Brother activation

Rule 5 has been appointed by tech maker Brother UK to promote its sponsorship of a trio of cycling events in the UK – the Pearl Izumi Tour Series, Aviva Women’s Tour and Tour of Britain. Rule 5 will be responsible for the build and management of designated Brother UK cycling social media platforms through which to further activate the partnership and engage the target audience.

The Brand Machine hires Coffin on Cake

Coffin on Cake PR has been appointed to handle the UK comms strategy for the Brand Machine Group, the global licensee and distribution partner for brands including Nike (Young Athlete), Lyle & Scott, Converse, Original Penguin and Ben Sherman.

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