Western Digital picks Avian Media

Indian agency will handle all PR strategy and integrated campaigns for data storage company.

Nitin Mantri, CEO of Avian Media

US computer data storage company Western Digital has hired Avian Media as its PR partner in India.

Following a competitive multi-agency pitch, Avian has been selected to help Western Digital build stronger relationships with its consumers as digital becomes a greater part of their lives.

Avian will be responsible for all strategic communications, aimed at amplifying Western Digital’s key messages through integrated campaigns.

The agency will also promote the brand’s leadership role in the technology and innovation spaces, and build its online advocacy profile.

"We are extremely pleased to be the partner of choice for a brand like Western Digital," said Nitin Mantri, Avian Media CEO.

"This partnership is testament to the strength of our ideas and our ability to devise insight-driven creative campaigns that influence behaviour and drive change."

Paul Wooding, director of PR, EMEAI, at Western Digital India, said: ""We look forward to work with Avian Media in successfully driving the strategic communications campaign in India for us.

"We were looking for a long term partner and we’re delighted with the team we have on board."  

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