PRWeek Asia's Best Places to Work Winners in their own words: Hume Brophy

The global agency was named PRWeek Asia's Best Place to Work in the boutique agency category.

Answers from Martin Reidy, APAC managing director, pictured below.

Number of APAC employees: 4

Number and location of APAC offices: One - Singapore

How do you ensure your company is competitive in terms of salary and other financial benefits?

Hume Brophy is an entrepreneurial, fast-growing company, and we ensure that colleagues are incentivised to take part in our growth. We offer a very attractive commissions programme for new business development that is among the most competitive in the industry, and a bonus scheme for which all colleagues are eligible.

We also benchmark ourselves against the best of our peers globally on a regular basis to ensure that we are competitive, and colleagues around the world enjoy the same level of benefits such as healthcare and gym membership whichever office they’re working in.

How do you ensure your teams receive the required training?

We conduct regular training sessions and briefings from senior internal team members and external experts from politics and business.

Each team member also has an annual individual training budget that they can use to develop the skills they need to grow and develop. We encourage staff to pursue skills development in areas where they’re truly passionate. We have, for example, recently established a Centre for Excellence in Social Media for Financial Services in our Dublin office, driven by some bright young colleagues in that office who saw an opportunity to build on their skills to develop a meaningful offering for clients.

We have also made significant investments in collaborative working tools to encourage information sharing around the company.

How do you ensure your staff have a clear career path and help them achieve their personal goals?

We conduct annual and mid-year reviews with all colleagues that are designed to enable colleagues to work with their managers to build clear growth paths and actionable targets along the way. We also ensure that colleagues are incentivised to meet those targets, and that they receive the training and support they need to meet and exceed the targets.

How does your company maintain a good work/life balance (eg flexi-time, home working)?

We have invested in cloud-based technologies that enable colleagues to work from anywhere in the world. We also offer very competitive holidays and gym memberships for all colleagues.

How do you ensure your physical workplace environment and atmosphere is an attractive place to work?

We’re a rapidly expanding business, and one of the more interesting challenges we’ve faced over the last year is finding the space to accommodate our growing teams. Over the last six months alone, our teams in Singapore, London, and Dublin, have all moved into bigger and better offices.

The physical environment of the office is important, but we think it is just as important that there’s a strong team culture. We place a very heavy emphasis on collaboration – across teams, across offices, and across borders. This is what our clients want and it’s one aspect of the work at Hume Brophy that colleagues particularly enjoy.

To maintain this strong culture, we make sure that we hire people who buy into our ethos and share our passion for growing the business by delivering the very highest standard of work for our clients.

How does your company effectively communicate with employees?

As an organisation, we place a very strong emphasis on transparency and accountability. For example, we share details of our financial performance with all colleagues on a quarterly basis, we conduct monthly town hall meetings, and our CEO hosts meetings with each team weekly. Every quarter, the senior management team from around the world comes together to plan collaboratively for the quarter ahead.

Many of our team members work regularly with colleagues in other offices, so strong communication is vital and we’re investing in making sure that colleagues can communicate as quickly and effectively as possible. In the last six months, we’ve rolled out globally a number of tools to support collaborative working across offices, including cloud-based documentation systems and VOIP phone services to encourage greater communication and information sharing between colleagues.

How do you ensure diversity at all levels of the organisation?

Diversity is important and we are committed to ensuring colleagues enjoy respect and dignity in the workplace across all of our offices. We also work to ensure gender diversity, and four of the eight members of our senior management team are women.

If you had to pick the one most important factor for how your company minimises turnover, what would it be?

We work hard to bring people into the team who really get what we’re about, who buy into our culture and what we’re trying to achieve. We reward people well for work that is well done. And we place a very strong emphasis on giving our people opportunities to grow and the support they need to succeed. This is an approach that is paying off – a significant number of our senior management team and other senior executives globally have been with us for several years and have worked up through the company.

In three words, describe what it is like to work at your company?

International, entrepreneurial, results-driven. 

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