Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16

Best Places to Work: WE Communications; Twitter confirms big changes; Michelle Phan & Icon; Alibaba vice chair on e-commerce success; Snickers and Twitter analytics?; building VietJet; Singapore slams private Malaysia bank.

Snickers is using a Twitter algorithm to make the chocolate cheaper as people rage online. (Leonid Mamchenkov/Flickr)
Snickers is using a Twitter algorithm to make the chocolate cheaper as people rage online. (Leonid Mamchenkov/Flickr)

PRWeek Asia's Best Places to Work Winners in their own words: WE Communications

The global agency was named one of PRWeek Asia's Best Places to Work in the medium agency category.

Twitter makes @name tweets public and drops multimedia from 140-character count

Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will make some direct tweets more public.

Can Michelle Phan's Icon network pass the millennial 'sniff test'?

Icon, an online lifestyle channel that is a joint venture between Endemol Shine Beyond and digital entrepreneur Michelle Phan, is set to debut in Asia, with its creators promising a mix of brand opportunities that will prove compelling to desirable young audiences.

Alibaba vice chair on how to succeed in internet economy

To be a successful player in Southeast Asia's burgeoning internet economy, companies need to have an international outlook in dealing with people, employees and entrepreneurs from outside their home countries, according to Joseph Tsai, executive vice chairman at Alibaba Group.

Feeling angry? You could score Snickers

Snickers and 7-Eleven have teamed up to bring discounted candy to customers in Australia based on an algorithm that monitors mood on Twitter.

VietJet's CEO explains how to build an airline

Nguyen Thi Phuong Thao is a petite woman with a tendency to smile sweetly as she answers questions in a soft voice. But don't be fooled - she is no pushover.

Singapore shuts 1MDB-linked BSI Bank over 'worst misconduct' ever seen

Singapore's regulators have shut down a private bank implicated in investigations of Malaysia's troubled development fund 1MDB.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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