The 5 stories PR pros need to know on Tuesday morning, 5.24.2016

Snapchat users turn into mutants in X-Men push; Facebook makes changes to Trending Topics selection process; Twitter wants to #GiveCaptainAmericaABoyfriend; Australian algorithm ties internet anger to Snickers' price; TSA fires head of security.

Snapchat users could become X-Men themselves, at least on the platform, on Monday. (Image via the X-Men Movies Facebook page).
Snapchat users could become X-Men themselves, at least on the platform, on Monday. (Image via the X-Men Movies Facebook page).

X-Men push turns Snapchat users into mutants
Snapchat users found X-Men-related filters waiting for them on Monday, with mutant image enhancements replacing the platform’s usual lenses. Some estimates placed the price of the takeover at between $450,000 and $750,000 for one day. The campaign could also be a preview of Snapchat’s future as an e-commerce business.

Facebook lawyer: No evidence of organized anti-conservative bias
Colin Stretch, Facebook’s general counsel, issued a statement Monday evening saying a review had found no evidence of systematic anti-conservative bias in its Trending Topics list. However, the company is altering how the list is drawn up to downplay individual biases. Separately, Facebook apologized for blocking an ad featuring an Australian plus-sized model.

Trending Tuesday morning: #GiveCaptainAmericaABoyfriend
Following a campaign urging Disney to give Frozen character Elsa a girlfriend, a social media push demanded that Marvel #GiveCaptainAmericaABoyfriend on Tuesday. The fan who started the effort told, "I feel like it sucks that people in the LGBT community don’t get the representation that they deserve."

One thing internet vitriol is good for: Dropping the price of Snickers
The angrier the web gets, the lower the price of a Snickers drops. That’s the concept behind the "Hungerithm" created by the Melbourne Institute of Technology, which can drop the price of the candy bar to as much as 80% off. The algorithm scans 100,000 posts a week.

TSA fires head of security after outrageously long lines
The Transportation Security Administration removed its top security official from his position after airline passengers at Chicago’s O’Hare International Airport faced extremely long lines earlier this month. Kelly Hoggan was also criticized for receiving $90,000 in bonuses over a 13-month period in 2013-14, according to Reuters.

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