Ogilvy PR and leading Korean communications agency Prain Global have signed a memorandum of understanding, allowing for cooperation on client work and other initiatives.
The agencies say the partnership will see each firm grow both domestically and globally, Ogilvy bringing its global network to the deal and Prain its in-depth knowledge of the Korean market. Ogilvy PR has an office in Seoul.
The memorandum will see the agencies work together on existing and new client opportunities, as well as share employee training programmes among other things.
"We are delighted to enter a partnership with Prain. Various collaborative projects will be undertaken, which will present great opportunities for mutual growth," said Scott Kronick, Asia-Pacific CEO of Ogilvy PR.
"Korea is a very important market for Ogilvy and we look forward to combining Ogilvy’s capabilities and services with both local and global companies through this opportunity."
Kim Dong Wook (pictured), Prain Global CEO, said: "The agreement with Ogilvy PR will give us a chance to deliver expanded services to our customers through their strong global network, reaching other regions in Asia, America and even in Europe.
"Ogilvy PR, thanks to this partnership, will support more local clients’ overseas PR projects as well as its global customers’ activities in Korea."