MIAMI: República has appointed Lourdes Mateo de Acosta as SVP of communications, the agency said Thursday morning.
She will lead the firm’s PR practice and counsel both agency leaders and its clients.
Previously, she was a consultant to República and worked at agencies including Edelman, Weber Shandwick, FleishmanHillard, and Ketchum. Most recently, she was EVP and partner at H+M Communications, working on general market, U.S. Hispanic, and Latin American regional campaigns for clients including Comcast, Crackle, and XIX Entertainment.
Mateo de Acosta also founded de la Group Public Relations, where she worked with clients such as the Cancun Convention & Visitors Bureau, Best Buy’s Geek Squad, Yahoo, and PayPal.
República also recently brought on Michelle Valdivia Ayala as account director and Ana Echenique as account manager.