OPEN Health acquires international medical comms agency

Chicago, Dubai and London medical comms agency Choice Healthcare Solutions (CHS) has been acquired by Chime-owned OPEN Health and will become part of its Succinct operation.

CHS's 40-strong staff will move into Succinct Medical Communications, one of the 10 agencies owned by OPEN Health. The CHS brand will be phased out.

It is the second acquisition of an international health agency this week following the news that Omnicom had bought Rabin Martin yesterday.

CHS was formed in 2000 and has its HQ in London.

Succinct was itself acquired by OPEN Health in February 2012, and OPEN is in turn owned by Chime, the UK group that includes Fast Track, Good Relations, VCCP and CSM Sport and Entertainment.

Chime chief executive Chris Satterthwaite told PRWeek UK last year after it was acquired by US private equity firm Providence that it was aiming for global growth.

Sandy Royden, OPEN Health COO, said: "The range of specialist agencies across Open Health allows us to provide a full-service offering to our clients – from medical communications and market access to cutting-edge digital and public relations. The acquisition of CHS is a pivotal step in strengthening our international offering in this space and adds world-leading global publication planning to our growing portfolio."

OPEN Health was launched by former Huntsworth Health executive David Rowley in 2011, and now includes LEC Brand Communications, PR firm Reynolds-MacKenzie, data firm pH Associates and other brands alongside Succinct.

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