Freedom! PRs rejoice as Twitter to exclude photos and links from 140-character limit

A forthcoming update will mean multimedia such as photos, links and videos will no longer be part of Twitter's 140-character limit, giving users the chance to post longer tweets.

Twitter will make the update in the next fortnight, according to Bloomberg sources. Posting multimedia currently uses 23 characters of Twitter’s 140-character limit.

A number of users including PR and media professionals welcomed the news:

However, some were less keen:

Other reactions were more tongue-in-cheek:

The news comes after a series of tweaks to Twitter as the company tries to boost engagement. In February, the company updated to an algorithmic timeline that no longer displayed tweets in chronological order.

CEO Jack Dorsey had said the company was looking for ways for users to post longer pieces of text on Twitter, noting that many often posted screenshots of longer articles.

The company removed the 140-character limit in direct messages last year.

This article is updated from one that first appeared on PRWeek sister title Campaign

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in