Prime wins Tom Dixon HK account

British design brand hires Prime for comms work in Hong Kong.

Tom Dixon furniture (Drew Bates/Flickr)

Designer furniture, lighting and accessories brand Tom Dixon has hired Prime as its Hong Kong PR partner.

The British brand is admired for its products, which are inspired by the country’s heritage.

Following a competitive pitch, Prime has been selected to boost the brand’s awareness in Hong Kong.

The agency will begin with launching Tom Dixon’s latest collection, which was showcased at the Milan International Furniture Exhibition in April.

Laura Derry Southwood, managing director at PRIME says: "Tom Dixon represents the best of British design and we are extremely proud to be promoting the brand in Hong Kong.

"Always breaking new ground when it comes to home product design, we have a catalogue of fantastic furniture, lighting and home accessories to promote to the media."

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