Need to know: the 7 top stories for Asia comms, media and marketing pros on Monday, 16/5/16

Deep Dive: Public affairs; Facebook's trending troubles; JWT restructures after Korea scandal; Sharp needs a miracle; Duterte's win and what it means; Didi Chuxing dwarfs Uber; getting creative in e-commerce.

Forget Uber: Didi Chuxing in China really knows how to crush its competitors.
Forget Uber: Didi Chuxing in China really knows how to crush its competitors.

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

Pressure mounts on Facebook over Trending Topics 'bias'

Facebook founder Mark Zuckerberg has pledged to meet conservative critics in a bid to persuade them that the social network is taking allegations that it has suppressed right-wing news sources seriously.

JWT restructures in Korea following bribery scandal

Following the arrest and ongoing legal proceedings of former Korea MD Junghwan Kim over bribery charges, J Walter Thompson Asia-Pacific has confirmed that it will establish a new unit in partnership with sister agency Y&R in Korea.

'Sharp needs a miracle to recover'

Sharp, one of Japan's oldest consumer brands, "needs a miracle" to recover from its current struggles, global investment banking firm Jefferies said on Friday.

Philippines central bank: What Duterte's win means

Although some investors may have concerns about president-elect Rodrigo Duterte's shaky economic policy agenda, it is likely to be "business as usual" after he takes office, the Philippines' central banker said on Friday.

Didi Chuxing is called the 'Uber of China,' but it dwarfs the US company

It's often referred to as the "Uber of China," but Didi Chuxing in fact crushes Uber and other competitors in the Chinese market.

One start-up's answer to retail problem

Mark Walker had two goals for his startup this year: Get its new line of clothing into as many guys' homes as possible and get them to pay full price. He would have to get creative.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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