The 5 stories PR pros need to know on Friday morning, 5.13.2016

Zuckerberg addresses 'trending' list controversy; White House directs schools on bathroom use; Trump singles out Amazon, Bezos; BuzzFeed: How the Islamic State uses the internet; Woody Allen's publicity machine.

Zuckerberg speaks about ‘trending’ controversy
The CEO of Facebook addressed on Thursday night the snowballing controversy over whether the company slants the topics covered in its trending section, saying it "stands for giving everyone a voice." He added that Facebook has found no evidence staffers apply their own political biases to shaping the list. The company released internal documents on Thursday showing how topics are selected.

White House addresses schools on transgender rights
The Obama administration is set to tell public schools across the country to ensure there are suitable bathroom facilities for transgender students or to make sure they have access to the bathroom of their choice. On Thursday, Target’s CEO said on CNBC that he isn’t backing down from groups boycotting his stores over its inclusive bathroom policy.

Today in Trump…
Donald Trump said Thursday night on Fox News that Amazon has "a huge antitrust problem" — many observers saw the statement as a threat — after meeting with Republican leaders on Capitol Hill earlier in the day. Trump also disavowed his former butler who has repeatedly called on Facebook for President Obama to be killed.

How the Islamic State uses the internet
Earlier terrorist groups used the web to their advantage, but the Islamic State and its supporters around the world have taken that up a notch. IS fighters use WhatsApp to communicate with friends and family and other methods to target sites opposed to their cause, according to a BuzzFeed report.

A look at Woody Allen’s publicity machine
Jezebel profiled the publicity apparatus behind Woody Allen, who this week was the subject of a scathing op-ed in The Hollywood Reporter by his son Ronan Farrow. The blog post focused on the role of Allen’s longtime publicist, Leslee Dart, who is also the founder of 42West.

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