Brands2Life wins fintech firm
Brands2Life has been appointed by salary-based personal finance provider Neyber on an initial 12-month contract. The agency is tasked with helping Neyber become "the go-to brand for fairer, salary-based finance", and will raise its profile with both employers and employees. Work begins immediately, with B2L MD of business comms reporting to Andrew Silverman, head of corporate affairs at Neyber.
Grayling's Tamara Bullock turns headhunter
PR and comms recruiter Hanson Search has taken on Tamara Bullock as director of corporate recruitment for the Middle East. Bullock, who was previously deputy CEO of Grayling in the Middle East, will be based between Qatar and the UAE.
Diffusion wins Topdeck
Youth travel brand Topdeck Travel has hired Diffusion to drive brand awareness in the UK market. Diffusion has been briefed to promote the brand’s travel adventures for 18- to 30-year-olds through targeted media and influencer relations, press trips and a proactive press office. Head of travel & leisure Karl Webster will lead the account.
RICS appoints Blue Rubicon
Blue Rubicon has been taken on by the Royal Institution of Chartered Surveyors to deliver a series of campaigns highlighting the value and role of surveyors. Activity will be delivered through a combination of retained work and thought leadership campaigns. The work will be headed by Blue Rubicon director Charles Stewart-Smith.
THMCo picks Rooster
The newly launched The Hotel Management Company, a partner company of hospitality and leisure services and consultancy firm The Buell Group, has taken on Rooster to run a b2b awareness campaign. Rooster will also run THMCo's LinkedIn and Twitter accounts, and focus on trade and regional media among other opportunities.
Also on PRWeek
As reported by PRWeek Asia and PRWeek US respectively, Hill+Knowlton Strategies has boosted its leadership in India, while Text100's VP of marketing and business development has moved to a new role at fellow Next Fifteen agency Agent3.