Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 13/5/16

HIS Japan and college girls; new Siemens global comms head; welcome to Campaign Japan!; Japanese carmakers on the brink; VR not a fad apparently; commodities crisis lurking in China; Uber and Amazon join forces.

Over a million people used the Samsung Gear VR headset last month. (Nan Palmero/Flickr)
Over a million people used the Samsung Gear VR headset last month. (Nan Palmero/Flickr)

Japanese travel agency backs down over college girl campaign

HIS Japan apologises after suffering sexism backlash for promotion guaranteeing passengers a seat next to a female college student.

Ex-Credit Suisse PR chief to lead comms - but not government affairs - at Siemens

Clarissa Haller will join the global electronics firm Siemens on 1 July as global head of comms.

Welcome to Campaign Japan

Campaign Asia-Pacific is excited to announce the launch of Campaign Japan, a Japanese-language site that will offer Japanese marketers a new perspective on their industry as well as valuable insight into developments across Asia and beyond.

Up to half of Japan's automakers may not exist in 5 years: Analyst

Japan could have just three or four major automakers by 2021, according to one research firm, following news of a potential Nissan-Mitsubishi deal.

If you thought virtual reality was a fad, a million people disagree

You may have heard of virtual reality (VR). You might have thought it was just a fad. But there are quite a few people who think otherwise.

THIS China bubble could trigger a bigger commodities meltdown

A new bubble is bursting in China and it could lead to a commodities meltdown that rocks global markets.

Uber and Amazon are teaming up 

For a brief time, some Uber riders may enjoy an extra perk when they summon a ride: a free trip in a Maserati (or the like), with built-in entertainment to boot.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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