Instagram rolled out a new, more colorful look and logo on Wednesday. As these things tend to go — it turns out that in 2016, everyone is a critic, after all — not everyone on the internet loved it.
The Facebook-owned social network explained the process in a blog post, even disclosing some of the logos it decided not to use. "When Instagram was founded, it was a place to easily edit and share photos. Five years later, things have evolved," the company said in the blog post. "Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore."
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