Marketing and ad firms least likely to have crisis comms plan

Marketing and advertising firms are less likely than other companies to have a crisis comms plan in place, according to a new report.

More than one in four (27 per cent) of marketing and advertising firms do not have a crisis comms plan in place, according to a survey of 500 managers working across a variety of industries, carried out by online reputation management company Igniyte.

The proportion of firms in other industries without a crisis comms plan was:

  • 26 per cent in travel, transport and leisure
  • 26 per cent in property
  • 22 per cent in retail
  • 15 per cent in finance
  • 14 per cent in the public sector
  • Five per cent in energy and utilities
  • Four per cent in manufacturing and production

A number of the managers surveyed also reported having suffered a crisis from which they had not fully recovered - this was the case in 15 per cent of travel companies and 10 per cent of energy and utilities firms, nine per cent of public sector organisations, eight per cent of finance and marketing or ad firms, five per cent of property firms, four per cent of manufacturing and production firms and two per cent of retailers.

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