The launch of the agency, Talker Tailor Trouble Maker, comes four months after the duo left M&C Saatchi PR. Clients already signed up include English National Opera, theatre companies Lost Watch and Hyphen, and fragrance brand Handsome London.
Based near Old Street, Talker Tailor Trouble Maker is described as a "creative comms shop for brands looking to upstage the status quo". A novel offering is an online shop for clients, enabling the public to buy their goods and services via the agency's website.
Strickland said: "We’re looking to partner with client brands that want to cause some trouble. Behaving like a challenger is not simply the preserve of start-ups; every brand can have a little more fun with its comms."
Talker Tailor Trouble Maker launches with a "creative partner" – artist collective and content creator Le Plage London, which will offer advice and access to its artists for specific client projects.
Funding for the venture comes from Wheeldon and Strickland alongside an unnamed private investor from outside the industry.
At Freuds, Wheeldon looked after accounts including Asda and Mars, and he headed its Luxury & Lifestyle team. He formerly worked at Consolidated and Launch PR. Strickland’s previous roles include creative director at Weber Shandwick.