On this episode:
PRWeek has launched its annual Global Agency Business Report. The most comprehensive guide to today’s global PR industry anywhere, 2016’s edition comprises data on more than 300 agencies, dozens of profiles, in-depth features, and more. PRWeek editor-in-chief Steve Barrett highlights trends from the ABR on this week’s podcast.
The inaugural Brand Film Festival, PRWeek and sister title Campaign US’s premiere celebration of branded cinematic storytelling, showcased the PR and marketing industries’ best creative content at the Paley Center for Media in New York City on Wednesday, May 4. The PRWeek editorial team discusses the state of creative brand content and how brands are using video to tell compelling stories.
Plus: How two PR pros from rival firms teamed up to highlight online sexism directed at female sports journalists; notable people moves; and more.