The 5 stories PR pros need to know on Friday morning, 5.6.2016

How China is using social media to reach the West; LinkedIn kicks the tires on its own version of Facebook's Instant Articles; De Blasio press secretary to step down; Out Friday morning: April's jobs report; Trump tweets taco bowl photo, Latino groups condemn amid party rift.

The Temple of Heaven in Beijing. (By Philip Larson - Beijing, China, CC BY-SA 2.0)
The Temple of Heaven in Beijing. (By Philip Larson - Beijing, China, CC BY-SA 2.0)

How China is using social media to reach Western audiences
Facebook, YouTube, and Twitter may be blocked in China, but the country’s government is using the social media platforms to tell its story to the Western world with English-language posts and videos. Experts say the country’s leadership has realized it needs to embrace new methods to tell the world about itself, instead of relying solely on well-heeled advocates in Western capitals.

LinkedIn wants its own version of Facebook’s Instant Articles
The professional social network has been in talks with publishers about allowing them to post content directly to its platform, instead of linking back to their own sites. "Our goal is to ensure we get the right content in front of the right member at the right time to deliver the best member experience possible," a LinkedIn spokesman told BuzzFeed about the reported project.

De Blasio spokeswoman to step down
Karen Hinton, New York City Mayor Bill de Blasio’s press secretary, will leave her post next month. The New York Times, which first reported the resignation, noted the mayor is frustrated his policies haven’t been better communicated. The departure is taking place as the FBI probes the de Blasio administration’s fundraising.

What to watch Friday morning: April’s jobs report
Analysts expect the report to show about 200,000 jobs were created last month, which would keep the unemployment rate, the number that will drive much of Friday’s campaign messaging, at 5%. The pace of job creation has slowed since last fall. Update: The U.S. economy added 160,000 jobs last month, below expectations; the unemployment rate remained at 5%.

Latino groups condemn Trump taco bowl tweet
In the strangest start to a general election campaign perhaps ever, Donald Trump tweeted a picture of himself eating a taco bowl in his office building — caption: "I love Hispanics!" — which was quickly condemned as patronizing by Latino groups. Speaker of the House Paul Ryan took the extremely rare step of telling CNN he isn’t ready to support his own party’s candidate for president, and party insiders told Politico they won’t vote for Trump. RNC comms chief Sean Spicer said there’s no crisis in the party, and Trump has plenty of time to mend fences.

What to know on Friday morning:
Glowing Friday morning headlines for SpaceX as it nails another landing, this time in the dark. Court order: Joe Paterno knew about Sandusky abuse allegations as early as 1976. NFL hires Rupert Murdoch’s former chief of staff at News Corp. and 21st Century Fox as comms SVP. 

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