Global personal care brand Palmolive has appointed DEC PR as its communications agency in Australia and New Zealand.
Boutique Australian firm DEC won the account following a competitive pitch.
The agency will focus on digital and print communications for a new premium line of Palmolive products, to be launched in Australia and New Zealand later this year.
"We’re incredibly excited to be working with Palmolive to unveil this innovative new range through a high-impact creative campaign that challenges the established conventions in beauty PR," said Agata Kenna, managing director of DEC PR.
Ashleigh Wright, brand manager at Colgate-Palmolive, said: "We're delighted to partner with DEC PR and pursue a fully integrated, omni-channel campaign that heralds the Palmolive brand's debut into an exciting new category with the launch of a new premium product range."