WE Buchan wins Cotton On account

Value fashion brand has enlisted agency for corporate affairs work.

Gemma Hudson

Australian value clothing company Cotton On Group has hired WE Buchan as its communications partner.

Following a five-way competitive pitch, WE Buchan was selected to develop a global corporate affairs programme for Cotton On.

The company was founded in 1991 and is Australia’s largest value fashion brand, with more than 1,300 stores in 17 countries.

WE Buchan will also be responsible for growing Cotton On’s profile, first in Australia and New Zealand and then globally. The agency’s Sydney and Melbourne offices will handle the account.

"We are thrilled to be working with Australian success story, Cotton On Group and particularly at such a critical time in their global expansion," said Gemma Hudson, WE Buchan general manager.  

"We look forward to helping the business achieve its vision of becoming the dominant value fashion brand on the global stage."

Greer McCracken, senior communications manager at Cotton On Group, said: "It was clear through WE Buchan’s insights, ideas presented and strategic thinking that they understood our unique business challenges and both proactively and creatively sought to find solutions."

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