GolinOpinion wins sports car mandates

Agency picks up PR accounts for Lamborghini and Porsche in India.

Ameer Ismail
Ameer Ismail

Luxury sports car brands Lamborghini and Porsche have hired GolinOpinion as their respective PR partner in India.

Following a multi-agency pitch, GolinOpinion will be in charge of integrated and creative communications strategies for Porsche ad Lamborghini to further boost their profiles in India.

GolinOpinion is a joint venture between Golin and the PR division of MullenLowe Lintas Group in India.

"We are delighted to have won this prestigious mandate," said Ameer Ismail, executive director of GolinOpinion.

"In this ever-evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level."

Pavan Shetty, director of Porsche India, said: "A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach."

Sharad Agarwal, head of Lamborghini India, said: "Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it."

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