Text100 hires new APAC MD from UK

Lee Nugent joins the agency from Nelson Bostock Group in London.

Lee Nugent
Lee Nugent

Text100 has hired Lee Nugent as its new Asia-Pacific managing director of consulting and strategy.

Nugent arrives from the UK, where he was CEO of Nelson Bostock Group in London. He oversaw the PR agency’s diversification, which resulted in 50 percent revenue growth between 2009 and 2013.

Nugent resigned from Nelson Bostock in November last year after more than 20 years at the firm. 

Beginning at Text100 on 1 July, Nugent will be based in Singapore and will report to Anne Costello, regional director of Asia-Pacific. His remit will be to drive the agency’s growth in integrated consulting.

"When I left my last position, I said I was looking for a new and different challenge," said Nugent. I wanted to continue to shape and build teams and deliver next-generation communications programmes for clients.

"Text100 has presented me with the perfect opportunity to realise this goal. I can't wait to get going."

Costello said: "The UK market in many respects is ahead of Asia in terms of agency evolution and broader comms-led, marketing consultancy that clients are increasingly looking for.

"Lee’s experience will help us accelerate our own change and provide best practice consulting to our clients."

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