Within hours of office doors swinging open across the country on Thursday, brands took to social media to celebrate Take Our Daughters and Sons to Work Day.
Some brands used the national day to playfully engage consumers, such as The Hershey Company, which purchased placement on Twitter with the promoted hashtag #KidatWork, asking users: "How will you embrace your inner kid today?"
Bayer, meanwhile, used the day to inspire future scientists. Others took the opportunity to showcase workplace flexibility and employee perks. The Campbell Soup Company, for instance, used the hashtag #takeyourkidtoworkday on Twitter as part of an announcement unveiling its new paid parental leave policy.
Check out the #TakeYourKidToWorkDay tweets below:
The Campbell Soup Company
The Hershey Company
Toys "R" Us
Burlington Coat Factory
National Peanut Board