Omnichannel retail technology company CitiXsys has selected Hotwire PR as its agency partner in Australia and New Zealand.
CitiXsys is the omnichannel services provider of the iVend Retail Suite, which offers integrated online shopping experiences for consumers.
Following a competitive pitch, Hotwire will oversee CitiXsys’s PR strategy and social media plan in Australia and New Zealand to help drive the company’s growth in the region.
"Omnichannel retail is only just starting to become a mainstream method of approaching the consumer market, and CitiXsys is optimally placed to help Australian and New Zealand retailers as they shift to this strategy," said Alexis Wilson, managing director of Hotwire Australia.
"We’re proud to have been selected by Paula and her team as they use strategic marketing, PR, and social media as drivers of their expansion in the region."
Paula Da Silva, CitiXsys senior vice president for Australia and New Zealand, said: "Australia and New Zealand are key markets for CitiXsys. Retailers locally are beginning to understand the need to meet shopper demands when it comes to technology and seamless consumer experiences."