Corporate travel company FCM Travel Solutions has appointed Ying Communications as its PR partner for Singapore and Malaysia.
Brisbane-based FCM is the corporate travel business of Flight Centre Travel Group. Launched in 2004, FCM has been present in Singapore since 2005 via a partner network, and became a wholly owned unit in 2007.
The company has also been in Malaysia since 2005, becoming wholly owned last year.
Ying will be responsible for all PR and comms strategy to help grow FCM’s brand in these two markets.
"We are thrilled to be working with FCM to bring our B2B communications capabilities to bear towards their aim of becoming the leading corporate management travel company in Asia," said Naeema Ismail, general manager of Ying PR.
Bertrand Saillet, general manager of FCM Southeast Asia, said: "We recognise that Ying Communications shares the same business ethos and we are very much looking forward to tapping their expertise and network to grow our mindshare in this exciting market."