Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 28/4/16

Baidu comms head leaves; Panama Papers data to go public; KL's new branding; Tesla's China plans; new Nintendo console; an Apple win in China; millennials and advertising.

Nintendo announced its new console, codenamed NW, will be released in 2017 (Pop Culture Geek/Wikimedia Commons)
Nintendo announced its new console, codenamed NW, will be released in 2017 (Pop Culture Geek/Wikimedia Commons)

Baidu comms head departs to return to US

Kaiser Kuo has spent more than two decades in China in a string of top comms positions.

Data from 200,000 offshore firms in Panama Papers to be made public next month

The International Consortium of Investigative Journalists will publish a searchable database next month with information on more than 200,000 offshore entities that formed part of its Panama Papers investigation into widespread tax avoidance.

Exciting, surprising, enticing: Kuala Lumpur’s new brand identity invites online mockery

The unveiling of capital city Kuala Lumpur’s new brand identity has received a very warm welcome—from netizens who quickly fired up their comment skills to mock it.

Tesla knows the one feature that will make it a success in China

If you've ever taken a deep breath in Beijing, you'll understand why Tesla is so excited about "bioweapon defense mode."

Nintendo reveals date for new NX games console

Japanese gaming giant Nintendo released its full-year results on Wednesday and revealed the date of its next video game console, codenamed the NX.

Apple GAINED smartphone market share in this Chinese sector

Apple actually strengthened its hold on the high-end smartphone market in mainland China in the March quarter, according to a Nielsen report.

Secrets to advertising to an anti-advertising generation

GE making a hot sauce from the hottest peppers on record may seem out of the company's wheelhouse. But according to Thrillist Media Group, if you look at what millennials like to read about online, hot sauce makes the perfect marketing vehicle.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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