Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 27/4/16

The troubles of digital & PR integration; more Mitsubishi woes; new programmatic from Dentsu; China is Apple's big problem; pressure on Facebook; Chinese films in Hollywood; car show guys at Beijing Auto Show.

Apple's profits declined for the first time in 13 years. Analysts say China is the reason why.
Apple's profits declined for the first time in 13 years. Analysts say China is the reason why.

Integrating digital and PR is not just a case of sticking them together

More often than not, PR and digital are bolted onto one another with the expectation that it will magically work, but it doesn't really work like that, says MunYin Liu, digital media director at Text100 Hong Kong.

Mitsubishi sets up investigation committee after further falsification admission

Japanese car maker Mitsubishi today announced it had created a "special investigation committee" of three external legal experts to look into why and how it had falsified fuel consumption data over a period of 25 years.

Dentsu to offer programmatic audio service in Japan

Dentsu has moved further into the programmatic space with the launch of Premium Audio Series, an audio advertising service.

Big reason for Apple miss: China

Apple's sales in China tumbled in the second quarter after currency headwinds hurt Hong Kong sales, the company said in Tuesday's earnings.

Facebook faces sky-high earnings expectations

Facebook needs to beat expectations on Wednesday or it may face a near-term day of reckoning, as its sky-high valuation has investors demanding a scale of growth not expected in any of its major rivals.

Chinese filmmakers' latest mission: How to make it in Hollywood

Hollywood has set its sights on the massive movie-going market in China but filmmakers in the world's second-largest economy are stepping up efforts to carve a niche in the US, says an executive at one of the country's largest movie makers, Huayi Brothers Media Corp.

The hottest models on display in Beijing? Young men

The Beijing Auto Show banned brands from using "car show girls" to enhance their displays. Cue a new legion of male motor attendants.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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