IKEA Australia has appointed Pulse Communications as its PR agency of record.
Following a competitive pitch process involving several agencies, IKEA selected Pulse, part of Ogilvy PR Australia, to handle the brand’s consumer and corporate public relations, influencer engagement and experiential campaigns.
Pulse will be responsible for creating communications programmes based on IKEA’s key focus areas: leader in life at home, democratic design and sustainability, a great place to work and expansion.
"We are incredibly excited to be working with such an innovative global brand, and look forward to bringing our brave creativity to the IKEA business," said Richard Brett, group managing director at Pulse Communications.
"Through the use of bold insight, engaging content and new innovations we look forward to rolling out a number of exciting campaigns this year with IKEA in Australia."
Rachel White, country communications manager at IKEA Australia, said: "We are delighted to be working with Pulse Communications.
"Not only are they passionate about IKEA, they bring an experienced and capable team to support our communication function."