Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 22/4/16

Ogilvy signs agreement with NZ firms; Mitsubishi heading the way of VW; Skyscanner and user data; Starbucks slides; Xi ok with criticism, apparently; Microsoft also slides; the Grand Mac?

Microsoft's Q3 earnings missed expectations, leading to shares dropping by as much as 5 percent
Microsoft's Q3 earnings missed expectations, leading to shares dropping by as much as 5 percent

Ogilvy PR Australia teams up with NZ agencies

Agency signs affiliate agreements with Blackland PR and Cadence Communications.

Echoes of VW as Mitsubishi data falsification piles pressure on car industry

Japanese car manufacturer Mitsubishi's admission of test data falsification, and news today of a raid on its offices, has put reputational pressure on the firm, the wider car industry and its regulators.

How Skyscanner uses data to craft UX, content and feedback

Flight search site Skyscanner says it is constantly using data to improve its user experience, product and content, with marketing staff also expected to be data scientists and product managers.

Starbucks stock dips 5% on revenue miss

Starbucks shares plummeted more than 4 percent Thursday after the company announced earnings that missed Wall Street expectations.

China's Xi: We welcome online criticism

Chinese president Xi Jinping has urged the country's top officials to welcome online criticism, state media Xinhua news agency has reported.

Microsoft falls after earnings miss

Microsoft reported quarterly earnings missed analysts' expectations on Thursday, while revenues came basically in line.

McDonald's is testing a super-sized Big Mac

McDonald's may be making a big change to its most iconic menu item. The chain is testing a bigger Big Mac, called the Grand Mac, in some Texas and Ohio restaurants.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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