Thunder PR wins China Xintiandi digital account

One-year retainer will see agency offer full digital comms services and counsel to commercial property company.

China Xintiandi, one of the country’s leading commercial property managers, has retained Thunder PR as its digital communications partner.

The company is a subsidiary of Shui On Land, and owns several property assets across China including offices, hotels, retail spaces and entertainment arenas.

Thunder will provide digital marketing services to China Xintiandi and counsel the company regarding its iTianDi Project, which seeks to build a social platform for its members to engage each other and the company on.

The PR agency, which was awarded a one-year retainer, will also handle China Xintiandi’s repositioning on WeChat, and provide content and planning services throughout.

"The iTiandi retainer win is a great privilege and an incredible opportunity to work together with China Xintiandi," Jefferson Hou, general manager of Thunder Shanghai.

With our joint efforts, we will leverage different multimedia channels to improve the service quality of iTiandi platforms and further establish a strong awareness and brand loyalty."

Sharon Zhang, assistant general manager of customer relationship management and digital marketing of China Xintiandi, said: "I have confidence that Thunder will help us to re-profile the iTiandi Project and provide a convenient, effective and intelligent shopping experience for our customers, aiming to build a dynamic community for the membership so as to optimise the conversion from digital channels to store sales."

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