Snapchat users are accusing the app of racism after it rolled out a Bob Marley-themed filter for 4/20, also known as "Weed Day."
Some social media users are accusing the filter of supporting modern-day "blackface," while others are angry the late reggae icon is being portrayed as a marijuana symbol.
Yet Snapchat is standing firm on its decision to make the filter available.
"The lens we launched today was created in partnership with the Bob Marley Estate and gives people a new way to share their appreciation for Bob Marley and his music," a Snapchat spokesperson said in an emailed statement. "Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements."
Snapchat had not directly responded to the backlash on social media as of 11 a.m. EST, but it did retweet one fan of the Marley filter on Wednesday morning.
Do snap chat really have the traveling bong and the Bob Marley filter today ?????? I can't stand y'all! Lmao— SC: Dutchess_216 (@MzBebe_Tweets) April 20, 2016
The filter was available for Snapchat users as of late Wednesday morning. Here’s a sample of what the Twitterverse was saying about it.
Snapchat's half-baked 420 nod is a Bob Marley blackface filter?! Dude was Jamaican! Did waaaay more than smoke weed. pic.twitter.com/t6tazxnMxT— Brian Ries (@moneyries) April 20, 2016
1. Bob Marley was born on Feb 6th, 1945— chase (@loIchase) April 20, 2016
2. His death occurred May 11th, 1981
so tell me WHY the Bob Marley filter is necessary? @Snapchat
All the things Bob Marley did, stood/fought for, & accomplished, & he's reduced to just a weed symbol for stoners. Amazing.— Lé Cocoapuff (@RespectTheAfro_) April 20, 2016
The Bob Marley snapchat thing is blackface in 2016 effectively. Digital disrespect— Elijah (@Eli1ah) April 20, 2016
why in the world does snapchat thing it's a cute/good idea to essentially make a blackface snap filter?— Cole Bubenik (@ColeBubenik) April 20, 2016