Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 20/4/16

Twitter facing early trouble over new China MD; Omnicom PR revenues; New Dentsu digital marketing unit; Lego takes on China; tough times for fast food; holographs the future?; China and its new gold fix.

Lego plans to take on the Chinese market and win
Lego plans to take on the Chinese market and win

Twitter on the back foot over new China MD's credentials

Concerns have been expressed over Kathy Chen's military background and tweets embracing Chinese state media.

Omnicom PR revenue dips 0.9% in first quarter

It was the second straight quarter in which the holding company's PR firms reported a revenue decrease.

Dentsu Digital aims to capture Japan's growing online spend

Dentsu is to launch a digital marketing company for Japan to meet changing behaviour from consumers and demands from clients as online adspend in the country grows.

How Lego plans to crack the Chinese market

Lego CEO Jorgen Vig Knudstorp has told CNBC that China offers "a unique opportunity for growth," claiming that his firm is well-positioned to become the country's number one toy brand.

Fast food earnings ‘going to be choppy’

There's little euphoria in the restaurant industry going into earnings season.

HBO, Discovery believe holographs are the future

More media companies are betting that virtual and augmented reality technologies aren't a passing fad, and that these mediums could be the future of entertainment.

China launches yuan gold fix in bid to be price maker

China has launched a yuan-denominated gold price fix in its bid to become a price maker in a market dominated by London and New York.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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